Adding to the charm of Charleston’s West Side, Shop 218 opened in 2019. This chic boutique features specially curated items by owner April Showen, who believes that everyone should be able to have accessible, high-quality, and affordable style. “Everything is hand-selected in the shop to flatter every figure,” says April. “We love good classic style with additions for on-trend looks.” A multi-brand boutique, 218 continually refreshes the selections to keep it fresh for their frequent shoppers.
Along with checking out the fun fashion, you should pop into the shop just to bask in the luxurious atmosphere. It’s immediately apparent that the person who chose the décor has great taste: “My degree is actually graphic design, but it was heavily art-focused. I have always had a passion to create beautiful spaces.” April has been able to marry her keen eye for good style to interior design, fashion, and art.
218 provides every client with a customized personal shopping (or style) experience. April’s style experts will help you choose the perfect pieces for any occasion and give great tips on further styling each piece for multiple looks–giving you true wardrobe longevity. A much-appreciated addition has been the range of inclusive sizing that 218 carries. “The section of the shop is called Volume, because it’s for us ladies that have a little more volume to us.”
218 is open Monday through Saturday from 11am-7pm throughout the holiday season. You can shop in-person, get curbside pick-up or local delivery, or shop online for regular shipping. With the range of clothing, personal care, home fragrance, and jewelry, you’re sure to find the perfect gift for whoever is on your list!